As Stark and Brainbridge observed Cults sell the promise of compensators, intangible future rewards. These compensators are their product that they market to their target market. For some, their structure is overtly commercial, but not always. The Bible Cult I grew up in promised that we will be Kings and Priests reigning with Christ in the millenium. But, there were all these conditions attached like conditions attached to some product or service such as Microsoft Office. These conditions were indecipherable and opaque, but required handing over all our personal and financial resources to the Cult. The compenstor though was a mirage, leaving us poor, exploited and tired all the time.
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As Stark and Brainbridge observed Cults sell the promise of compensators, intangible future rewards. These compensators are their product that they market to their target market. For some, their structure is overtly commercial, but not always. The Bible Cult I grew up in promised that we will be Kings and Priests reigning with Christ in the millenium. But, there were all these conditions attached like conditions attached to some product or service such as Microsoft Office. These conditions were indecipherable and opaque, but required handing over all our personal and financial resources to the Cult. The compenstor though was a mirage, leaving us poor, exploited and tired all the time.
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